MB WAY promotes easy and convenient purchases with a new campaign featuring the well-known singer David Carreira
“MB WAY, já comprei” (“With MB WAY, shopping is easy”) is the motto of the new 360 Campaign that SIBS unveils today, positioning MB WAY as the easier solution for in-store purchases. MB WAY is increasingly the favorite purchase solution of Portuguese: it is easy, secure and available everywhere. Well-known singer David Carreira will be the face of the campaign, embodying the role of someone not carrying a wallet, but making its purchase with MB WAY in a small grocery only using his mobile phone, to demonstrate that this solution is already available even in the most remote places.
Press Release (PDF)